Lion New Zealand

    Lion is New Zealand’s largest and most iconic alcohol beverage company.

    We produce, market, sell and distribute many of our region’s favourite drinks, including beer, cider, wine, spirits, ready-to-drink products and a range of non-alcohol beverages.

    Our ambitious Kiwi forebears started a journey that will unfold for generations to come, as we continue to create brands and occasions that deliver something truly special.

    Our beers include New Zealand’s best-loved local brands like Speight’s, Steinlager, Mac’s, Emerson’s and Panhead, as well as international favourites like Stella Artois, Guinness and Corona.  We have an enviable portfolio of wine brands including Wither Hills and Lindauer and are proud to distribute the most popular spirits across every category.

    We also operate several vibrant venues including Little Creatures in Auckland’s Hobsonville Point, Wither Hills restaurant in Marlborough and Taprooms at Emerson’s and Panhead breweries.

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    We proudly opened the nation’s most sustainable microbrewery in 2018, The Fermentist in Christchurch, focused on treading lightly to produce a refreshing range of accessible craft beers matched to a delicious plant-based food menu. We also make sure your favourite drinks are just around the corner, with over 25 Liquor King alcohol retail stores throughout New Zealand.

    We’re also bringing to life big plans to grow our non-alcoholic beverage portfolio under the Drinks Collective, a diverse offering of adult crafted beverages spanning nut milks and iced tea to lower sugar sodas and kombucha. We also welcomed iconic coffee company, Havana Coffee Works, into the family in 2018. With its strong brand and super premium coffee, Havana is a great compliment to our existing range and allows us to cater to even more social occasions

    We employ around 1200 people, and indirectly support the jobs of close to 3500 Kiwis. We’re one of New Zealand’s largest buyers of agricultural products and work closely with farmers around the country to source as much local produce as we can.

    Our success in New Zealand shows our commitment to growing brands that Kiwis adore, while treading lightly and looking after our people and communities.  As part of our commitment to responsible drinking, we are a founding member of responsible drinking charity Cheers!, run our own alcohol education platform called Alcohol&Me and provide funding to support Health Promotion Agency’s moderation programmes.

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    We’re actively involved in community projects and charities through our internal LionHearts programme and are a lead sponsor of the Graeme Dingle Foundation, focused on building confidence and resilience in our young people. We are part of the Sustainable Business Network and Sustainable Business Council and are a founding signatory to the Climate Leaders Coalition - committing to supporting a transition to a low emissions economy.

    We pride ourselves in providing a safe and inclusive working environment, with both the Gender and Rainbow Tick, and have won several awards for closing the gender pay gap and embedding flexible working into our business.


    Who we are

    We are worldwide

    North America

    Lion has a growing and passionate team in the United States focused on the fine wine and craft beer sectors.

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    UK and Europe

    Lion is increasingly active in the UK and Europe, selling a range of high-end craft beers and fine wines.

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    Our Brands

    Ordering with Lion

    At Lion, nothing excites us more than great brands. Talk to one of our team today about how to order some of the best beverage brands on the market.