Lion has announced the national release of its refreshing Peach & Mango premium alcoholic seltzer from its Byron Bay Brewery brand. Following a successful limited launch with customers in northern NSW and southeastern Queensland, the Byron Bay Brewery Peach & Mango premium seltzer is now available on tap nationally in bars and clubs.
Harnessing the creativity and vibrancy of Byron Bay, the newly-launched seltzer (4.0% ABV) is vodka-based with low sugar and low calories per 330ml serve. The new thirst quenching range is Australian-made with sparkling water using natural flavours to create a naturally delicious and refreshing alcoholic seltzer, allowing you to transport to Byron Bay wherever you are.
Ed Jamison, Byron Bay Brewery Brand Director of Lion Australia said the release of the premium seltzer range was a natural fit for the portfolio, and recognises the growing demand for mindful choices in beverage options for Australian drinkers,
“We’re looking forward to releasing our new seltzer, and sharing a taste of Byron Bay with drinkers nationally. Our brand has a strong base of Gen Z and Millennial customers, and the new range appeals to drinkers who are after low sugar, easy-drinking and flavourful pre-mixed drinks whilst they’re at the pub with mates.”
The seltzer category is the fastest growing segment within the alcohol industry. Currently valued at $35 million, the category now accounts for 16 percent of the total RTD market and is projected to grow to 40 percent by 2023*.
“We know the seltzer category represents an opportunity for major growth for Byron Bay Brewery, and we’re particularly proud to support our Australian industry by releasing a seltzer range that’s available in a range of fruit flavours..”
Byron Bay Brewery Peach & Mango seltzer (4.0% ABV) is now available on tap nationally at RRP $11 for a schooner and $25 for a jug. Peach & Mango and Watermelon & Mint are available in packs of 4x 330 ml cans in Northern NSW and South-Eastern QLD across the independents channel, with additional flavours to be released more broadly in the coming months.
For more information, visit https://www.byronbaybrewery.com.au/. Always enjoy Byron Bay Brewery responsibly.
Facebook – https://www.facebook.com/ByronBayBrewery
Instagram – https://www.instagram.com/byronbaybrewery/
ENDS
Notes to the editor
*CGA On Premise Data MAT Aug21 & CGA Path to Purchase 2021
Media enquiries:
Francesca Di Stefano
Thinkerbell, on behalf of Byron Bay Brewery
francescadistefano@thinkerbell.com
0438 656 328
